Europe Oral Care Market Outlook
The Europe oral care market was worth nearly USD 9.68 billion in 2023. It is expected to attain USD 12.96 billion in 2032, growing at a CAGR of 3.3% in the forecast period of 2024-2032.
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The Europe oral care industry is dominated by regional markets like Germany, which accounts for almost a fifth of the industry on the continent. The industry in Germany is being driven by the technological advancements made in the sector and growing awareness about dental hygiene. With people focussing more on personal grooming, teeth whitening products are getting a boost in the country.
The growing beauty and personal care industry in Germany is also proving to be a catalyst for the thriving oral care market in the country. The sales value of beauty care products saw a hike of 0.5% in 2017, as compared to 2016, to attain a value of EUR 13.6 billion. Oral care was one of the leading segments in the industry, along with face care, and bath and shower products. The expanding distribution channels like drugstores are also aiding the market in Germany. UK and France are the other significant oral care markets in Europe.
Globally, the market is expected to witness a healthy growth at a CAGR of 5.2% between 2024-2032 to attain a value of USD 45billion in 2026. The growing awareness about oral hygiene and a higher penetration into emerging economies is likely to drive the industry. Toothpaste remains the leading segment in the oral care industry. Toothbrushes are also a significant segment in the industry, with nearly 80% of the global population still preferring manual toothbrushes over electric types.
Properties and Applications
Oral care is the practice of maintaining oral hygiene by cleaning one’s mouth through oral care regimes like brushing, cleaning between the teeth and rinsing, among others. The practice prevents the occurrence of dental and gum diseases like gingivitis, caries, cavities, and periodontitis, among others. The various oral care products available in the market are:
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- Toothpaste
- Paste
- Powder
- Gel
- Toothbrush
- Electric
- Manual
- Mouthwash
- Medicated
- Non-Medicated
- Denture Products
- Fixatives
- Cleaners
- Other
- Dental Accessories
- Dental Flosses
- Breath Fresheners
- Cosmetic Dental Products
- Tongue Scrapers
- Other
The EMR report also provides an overview of the regional markets in Europe like Germany, United Kingdom, France, Italy, and Spain, among others.
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Market Analysis
Technological innovations taking place in the industry will drive the Europe oral care industry in the coming years. Products like toothpaste and mouthwash in Europe often contain additives like vitamins and other minerals. With the focus shifting towards sensitive teeth, new formulations are usually free of alcohol. The thriving cosmetics and personal care industry in the continent is expected to aid the industry growth. Europe is a major market for cosmetics and personal care products globally. In 2017, the industry was worth EUR 77.6 billion.
Europe is a leading dental care market with a major driving factor for the industry being the region’s ageing population. The population of people over 65 years is expected to almost double by 2050 in Europe. The growing ageing population provides an impetus to the industry growth as they require greater dental care and are more prone to gum diseases. While over half the European population is likely to suffer from periodontitis or the inflammation of gums, the prevalence of the disease increases to 70-80% among the population between the ages of 60-65 years.Teeth whitening products are also driven by the ageing population of the region as teeth tend to become less bright with maturing due to the thinning of the enamel and darkening of the dentin.
The increase in the expenditure on dental hygiene and treatment will further drive the market in the region. In the EU, the spending on all aspects of oral care is expected to be as high as EUR 93 billion in 2021. The growing initiatives by governments and individual communities to prevent oral diseases and promote oral health is also providing impetus to the industry. Oral health education programmes targeting schoolchildren combined with community interventions in countries like France, Germany, Ireland, and the UK is also helping the market growth due to better awareness about dental health.
Competitive Landscape
The report gives a detailed analysis of the following key players in the Europe oral care market, looking into their capacity, market share, and latest developments like expansions of capacity, plant turnarounds, and mergers and acquisitions:
- Colgate-Palmolive Company
- Procter & Gamble
- Unilever PLC
- Johnson & Johnson Consumer Inc.
- Pierre Fabre S.A
- M+C Schiffer GmbH
- Pierrot (Fushima SL)
- Lactona Europe BV
- Others
The EMR report provides an in-depth insight into the market by offering a SWOT analysis as well as an analysis of Porter’s Five Forces.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
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| Breakup byProduct Type |
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| Breakup byDistribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Europe
7 Opportunities and Challenges in the Market
8 Global Oral Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Oral Care Historical Market (2018-2023)
8.3 Global Oral Care Market Forecast (2024-2032)
8.4 Global Oral Care Market by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Europe Oral Care Market Analysis
9.1 Key Industry Highlights
9.2 Europe Oral Care Historical Market (2018-2023)
9.3 Europe Oral Care Market Forecast (2024-2032)
9.4 Europe Oral Care Market by Product Type
9.4.1 Toothpaste
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.1.3 Toothpaste by Type
9.4.1.3.1 Paste
9.4.1.3.2 Powder
9.4.1.3.3 Gel
9.4.2 Toothbrush
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.4.2.3 Toothbrush by Type
9.4.2.3.1 Electric
9.4.2.3.2 Manual
9.4.3 Mouthwash
9.4.3.1 Historical Trend (2018-2023)
9.4.3.2 Forecast Trend (2024-2032)
9.4.3.3 Mouthwash by Type
9.4.3.3.1 Medicated
9.4.3.3.2 Non-Medicated
9.4.4 Denture Products
9.4.4.1 Historical Trend (2018-2023)
9.4.4.2 Forecast Trend (2024-2032)
9.4.4.3 Denture Products by Type
9.4.4.3.1 Fixatives
9.4.4.3.2 Cleaners
9.4.4.3.3 Others
9.4.5 Dental Accessories
9.4.5.1 Historical Trend (2018-2023)
9.4.5.2 Forecast Trend (2024-2032)
9.4.5.3 Dental Accessories by Type
9.4.5.3.1 Dental Flosses
9.4.5.3.2 Breath Fresheners
9.4.5.3.3 Cosmetic Dental Products
9.4.5.3.4 Tongue Scrapers
9.4.5.3.5 Others
9.4.6 Others
9.5 Europe Oral Care Market by Distribution Channel
9.5.1 Supermarkets/Hypermarkets
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Specialty Stores
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
9.5.3 Convenience Stores
9.5.3.1 Historical Trend (2018-2023)
9.5.3.2 Forecast Trend (2024-2032)
9.5.4 Online Retailers
9.5.4.1 Historical Trend (2018-2023)
9.5.4.2 Forecast Trend (2024-2032)
9.5.5 Others
9.6 Europe Oral Care Market by Country
9.6.1 Germany
9.6.2 United Kingdom
9.6.3 France
9.6.4 Italy
9.6.5 Spain
9.6.6 Others
9 Regional Analysis
9.1 Germany
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 United Kingdom
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 France
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Italy
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Spain
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Trade Data Analysis(HS Code-3306)
12.1 Trade Analysis
12.2 Major Exporting Countries
12.2.1 By Value
12.2.2 By Volume
12.3 Major Importing Countries
12.3.1 By Value
12.3.2 By Volume
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Colgate-Palmolive Company
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Procter & Gamble Company
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Unilever PLC
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Johnson & Johnson Services, Inc.
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Pierre Fabre S.A
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Oral Care Market: Key Industry Highlights, 2018 and 2032
2. Global Oral Care Historical Market: Breakup by Region (USD Million), 2018-2023
3. Global Oral Care Market Forecast: Breakup by Region (USD Million), 2024-2032
4. Europe Oral Care Market: Key Industry Highlights, 2018 and 2032
5. Europe Oral Care Historical Market: Breakup by Product Type (USD Million), 2018-2023
6. Europe Oral Care Market Forecast: Breakup by Product Type (USD Million), 2024-2032
7. Europe Oral Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
8. Europe Oral Care Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
9. Europe Oral Care Historical Market: Breakup by Country (USD Million), 2018-2023
10. Europe Oral Care Market Forecast: Breakup by Country (USD Million), 2024-2032
11. Major Exporting Countries by Value
12. Major Importing Countries by Value
13. Major Exporting Countries by Volume
14. Major Importing Countries by Volume
15. Europe Oral Care Market Structure
