Disruptive Technologies to Conceptualize Healthy Snacks (2024)

With the advent of pandemics and other infections, consumers seek snacks that help satiate the empty stomach and offer health benefits. Established entities are investing heavily into their R&D sector to compete in the market with better-for-you products. Additionally, with growing awareness regarding hygiene and food safety, consumers are likely to buy small portion packs, fueling the demand for better-tasting products for the re-purchase of the products.

Demand for better-for-you snacks

With growing health concerns and the threat of pandemics, consumers have started adopting a healthy lifestyle and nutritious diet. Consumers are showing an inclination towards non-fried snacks as well as fruits and vegetable-based natural snacks. As a result, the industry is seeing a surge in introducing a wide range of alternative products that are healthy and non-fried snacking options. Additionally, the alternative products claim benefits such as protein-rich, whole grain, high-fiber, natural/no artificial additives that further draw the consumers’ attention.

The critical aspect that manufacturers focus on for better-for-you products is the use of clean-label and known ingredients, which has led to the demand for technologies that can develop safe and healthy products with a standard shelf-life. Exhibit 1 illustrates a list of entities utilizing alternative and disruptive technologies to manufacturing better-for-you snacks.

Significant disruptive technologies

Manufacturers are investing and launching snacks developed using innovative and unique technologies due to the surge in demand for non-fried snacks. The alternative, disruptive technologies claim to develop healthy products by reducing the overall oil content in products and retaining nutrients. Enlisted below are a few shortlisted alternative technologies that the product manufacturers already use.

A. Ultrasound and microwave-assisted vacuum frying (USMVF)

The application of ultrasound and microwave-assisted vacuum frying (USMVF) is one of the emerging technologies for producing better-for-you, non-fried snacks. The significant features of USMVF are:

  • Enhances quality of fried foods
  • Requires lower temperature and oxygen than the frying process
  • Thus maintaining the quality and quantity of heat-sensitive and oxidation-sensitive nutrients

The importance of using Ultrasound and Microwave-vacuum frying:

  • When applied to the food product, ultrasound energy (20–100 kHz) generates a force that accelerates the sequence of rarefaction and compression – similar to squeezing and releasing a sponge (sponge effect). The ultrasound waves facilitate microscopic channels majorly on the porous surface removing moisture from the surface.
  • The microwave-vacuum frying (MVF) technique generates heat internally in a product and is then transferred to the outer surface by the rapid spinning of polar molecules such as water and a quick-changing electric field.

Snacks produced using USMVF uses both ultrasound and microwave frequencies in combination, which results in faster mass transfer along with potential advantages such as:

  • Energy saving
  • High yield
  • Color and flavor retention
  • Snacks show higher crispiness when compared to the fried version

B. Freeze-drying

Freeze-drying, also known as lyophilization, is a process that subjects fresh/cooked foods or snacks in the dryer is frozen at about -40° Fahrenheit or even less. After freezing, the freeze dryer creates a vacuum around the food. The ice gets transitioned into vapor and evaporates as and when the food is warmed. This process removes water/moisture from the food, thus inhibiting the growth of bacteria.

The significant advantage of freeze-drying is:

  • High shelf stability
  • Nutritional content remains intact for an extended period
  • Intact color and shape of products

Entities have adopted freeze-drying for developing products such as ready-to-eat snacks, breakfast cereals, and beverages. Established and emerging players that produce healthy vegetables and fruits-based snacks as chips and snack bars can efficiently utilize lyophilization for the product innovation.

C. Pulsed electric field (PEF) pre-processing treatments

Innovations have led to the emergence of unconventional technologies that can be used for pre-treatment to achieve the final product. One of the innovative pre-treatment technologies adopted to produce healthier snacks is pulsed electric field (PEF) technology.

PEF is a non-thermal alternative for snacks production and works by incorporating pulses of electricity, which tends to puncture the cell membranes and further allows fluid to exit the food product.

The significant features of the technology are:

  • Reduces ~90% of the amount of water and energy consumption by replacing the pre-heating technique
  • Maintainance of nutrients that offer health benefits
  • Allows the manufacturers to use off-season produces and meet the current nutrition demand, e.g., potatoes for chips production
    • Off-season potatoes have high sugar content as compared to the seasonal varieties
    • Reduced sugar concentration/component

The technology replaces the pre-heating techniques, thus reducing water and energy consumption by about 90%. The result of which is reduced sugar, moisture, and acrylamide in the food.

D. Electrospinning Technology

Extension of product shelf-life is crucial, and we have witnessed continuous research and development in the segment that has resulted in technologies for extending the shelf-life of the food product. One of the similar technologies is electrospinning technology which has promising applications in the food and pharmaceuticals industries.

The technique is a facile and versatile method used to produce fibers with a high surface-to-volume ratio and porosity. The significant features of the technology are:

  • Absence of heat-preserving structure of the product
  • High encapsulation efficacy of bioactive components during processing storage
  • Creating nano-sized protein stands that mimic animal meat texture

Electrospinning is a potential technology to encapsulate food ingredients, active compounds, and enzymes in the food industry. Natural polymers such as chitosan, collagen, chitosan, alginate, and gelatin are electrospun and tested for medical applications. Additionally, electrospinning has the potential to produce meat alternatives and associated snacks.

E. Individual Quick Freezing (IQF)

Individual Quick Freezing (IQF) is a preservation technique used to block or cluster freezing of small-sized products. IQF freezes all the food components individually, thereby keeping them separate from each other. The significant features of the technology are:

  • Maintains sensory and physio-chemical attributes of snacks
  • Preservation of quality
  • Preservation of ingredients that satiate consumers

Some of the major produces successfully treated using IQF are berries, peas, corn, lobster, shrimp, chicken, pork, beef, bison, oysters, and clams. One of the most commonly preserved crops by freezing is corn/sweet corn, a common ingredient in better-for-you snacks, wherein both corn on the cob and cut corn are frozen and later used for various purposes. One of the significant advantages of using IQF on end produces is that it doesn’t alter the sensory and physio-chemical attributes of the snack.

References

  1. Novel ultrasound and microwave vacuum frying technique
  2. Ultrasonic microwave-assisted vacuum frying
  3. Effect of low temperature on the microwave-assisted vacuum frying of potato chips
  4. Healthy snack market
  5. Advantages and disadvantages of freeze-drying
  6. PEF in the snack industry
  7. Electrospinning
  8. An introduction to electrospinning for the food industry
  9. Electrospun protein carriers
  10. IQF Technology
Disruptive Technologies to Conceptualize Healthy Snacks (2024)

FAQs

Disruptive Technologies to Conceptualize Healthy Snacks? ›

The application of ultrasound and microwave-assisted vacuum frying (USMVF) is one of the emerging technologies for producing better-for-you, non-fried snacks. The significant features of USMVF are: Enhances quality of fried foods. Requires lower temperature and oxygen than the frying process.

How do you market a healthy snack? ›

Nutritional Value and Ingredients

Providing nutrition information and using whole foods, organic, or non-GMO ingredients in your snack can help improve your product's appeal and sales. You could also consider adding functional ingredients, such as protein or fiber, to make your snack more nutritious and satisfying.

What are three ways to make healthy snack choices? ›

Look for snacks that are lower in sugar and salt. Tasty options include fruits and vegetables, nuts and low-fat yogurt. All can help tide you over until the next meal. Dietitians recommend trying to pair a complex carbohydrate with a lean protein and healthy fat – and don't forget the fiber.

What is the market research for healthy snacks? ›

According to Zion Market Research, the global healthy snacks market size was valued at approximately USD 86.01 billion in 2022. It is projected to witness substantial growth and reach a market size of around USD 190.25 billion by 2030.

What can be a problem with snacks? ›

As shown in the aforementioned study, common snacks are high in sugar and unhealthy fats, and add little to one's overall nutritional health. Consistent consumption of these types of calories can lead to weight gain, which invariably can contribute to the obesity epidemic in America.

How to improve snacks business? ›

8 Marketing Strategies To Maximise Snack Sales
  1. Find Your Target Audience. ...
  2. Choose a social media platform based on your target market. ...
  3. Analyse competitors. ...
  4. Come up with subscription plans to keep your customers returning. ...
  5. Become a known name in the local community. ...
  6. Focus on healthy snacks. ...
  7. Taste is Always Paramount.
Jul 21, 2022

How to promote a healthy product? ›

Influencer Marketing

So, do consider partnering with influencers in the health and wellness industry who align with your brand values and target audience. Their endorsem*nt of your healthy products can create a ripple effect, reaching a wider audience and generating organic interest in your brand.

How do you select appealing healthy snacks? ›

Educate
  1. Cut fresh veggies ahead of time.
  2. Place portions of nutritious snack foods like nuts or cheese cubes into small bags.
  3. Use cookie cutters to cut whole-wheat bread, cheese, fruits, and veggies into shapes.
  4. Make snacks fun! Create a caterpillar with apple slices or make animal faces with sliced veggies.

How do you teach healthy food choices? ›

Healthy Eating
  1. Have regular family meals.
  2. Serve a variety of healthy foods and snacks.
  3. Be a role model by eating healthy yourself.
  4. Avoid battles over food.
  5. Involve kids in the process.

What is the future of the snacking industry? ›

According to a Mordor Intelligence report, the snack food market is projected to grow significantly. Its size is expected to increase from USD 256.26 billion in 2023 to USD 559.26 billion by 2028.

Is there a trend in healthy eating? ›

The eco dieting trend is a response to growing concerns about the sustainability of food production and the impact of diets on both human and planetary health. Over the past few years, the rise in the adoption of plant-based diets and their link to planetary health has been hard to ignore.

What is the outlook for the healthy snack market? ›

Healthy Snacks Market Size & Trends

The global healthy snacks market size was estimated at USD 95.61 billion in 2023 and is expected to grow at a CAGR of 6.2% from 2024 to 2030. Busy lifestyles, increased urbanization, and changing dietary preferences are driving the demand for convenient, on-the-go snack options.

What is the unhealthiest snack in the world? ›

The 30 Unhealthiest Snacks on the Planet
  1. Cheetos Flamin' Hot Tangy Chili Fusion. Cheetos. ...
  2. Ritz Bits Cheese Sandwich Crackers. Target. ...
  3. Snyder's Hot Buffalo Wing Pretzel Pieces. ...
  4. Kellogg's Frosted Strawberry Poptarts. ...
  5. Doritos Nacho Cheese. ...
  6. Fritos Chili Cheese Corn Chips. ...
  7. Gushers. ...
  8. Little Debbie Double Decker Oatmeal Creme Pies.

What is the number one unhealthiest food? ›

1. Bacon
  • Fried food. ...
  • Potato chips. ...
  • Added sugars. ...
  • Processed oils. Try to cut processed oils out of your diet as much as possible. ...
  • Hydrogenated fats. This category of fats lurks in many packaged foods and fast food products. ...
  • Refined carbohydrates. Advertisem*nt. ...
  • Breakfast sausages. Advertisem*nt. ...
  • Processed meat. Advertisem*nt.
Jan 30, 2022

What is the healthiest snack in the world? ›

  1. Mixed nuts. Nuts are an ideal nutritious snack, providing the perfect balance of healthy fats, protein, and fiber. ...
  2. Red bell pepper with guacamole. ...
  3. Greek yogurt and mixed berries. ...
  4. Apple slices with peanut butter. ...
  5. Cottage cheese and fruit. ...
  6. Celery sticks with cream cheese. ...
  7. Kale chips. ...
  8. Dark chocolate and almonds.

How do I advertise my snacks? ›

Start by clearly identifying your target audience for your snack food product. Consider factors such as age, demographics, interests, and purchasing behaviors. Understanding your audience will help you tailor your marketing efforts and create messaging that resonates with them.

How do you promote healthy food? ›

8 tips for healthy eating
  1. Base your meals on higher fibre starchy carbohydrates. ...
  2. Eat lots of fruit and veg. ...
  3. Eat more fish, including a portion of oily fish. ...
  4. Cut down on saturated fat and sugar. ...
  5. Eat less salt: no more than 6g a day for adults. ...
  6. Get active and be a healthy weight. ...
  7. Do not get thirsty. ...
  8. Do not skip breakfast.

How do I sell my snacks? ›

As a new business owner, consider selling your snacks in multiple places at the same time. Selling only on your website may mean that it's harder to sell at first. Instead, link your online food store for selling your snacks to your Facebook, Instagram, TikTok, personal website, and other locations.

How can we use a food label to choose a healthy snack? ›

More often, choose foods that are:
  • Higher in %DV for Dietary Fiber, Vitamin D, Calcium, Iron, and Potassium.
  • Lower in %DV for Saturated Fat, Sodium, and Added Sugars.
Mar 5, 2024

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